Whether banker, brewer or broker: the praxis academy brings together small to medium-sized businesses and selected students. During internships spanning several weeks, these future academics work on high-caliber projects that are directly related to everyday business life. The prospect of creating immediate value for the company spurs on both individuals and teams to excel.

 

The project phase also includes intensive coaching at the CAMPUS OF EXCELLENCE’s partnering universities. The results can range from market analyses to logistics concepts or proposals for reengineering production processes. By broadening their knowledge base through practical experience, students grow into their role as competent advisers to management. Almost imperceptibly, they hone their soft skills and learn to present themselves and their work in a professional manner. Businesses, in turn, have the opportunity to meet potential future recruits close-up.